Insights
Notes on spend data management, platform API changes and reporting practice.
2026-09-10
What a spend report should show on a day with no FX rate
When a rate is missing, filling in an approximation is riskier than leaving it blank. Why we leave the cell empty and raise an alert.
2026-08-18Why cross-border ad spend numbers never quite match
Currency, time zone and attribution window: three definition gaps, and how to handle them when consolidating data.
2026-07-02Keeping data flowing when ad platform APIs change
Version bumps, deprecated fields and tighter rate limits are routine. The layers a resilient pull pipeline needs.
2026-06-10What a good ad spend report looks like
A report is not every available field. Starting from decisions: what daily, weekly and review reports should each keep.